What’s in it for me? A hands-on guide to creating captivating content. It’s often said that content is king, and if you’re an aspiring blogger there’s no higher authority. But there’s also something mysterious about great content, especially for those new to the game. So what’s the secret to creating …
Read More »This Is Marketing: You Can’t Be Seen Until You Learn to See
What’s in it for me? Learn a new philosophy of marketing for the internet age. What’s the first word you think of when you hear the term “marketing?” If you’re like most people, it’s probably “advertising.” The two activities have been so closely associated with each other for so long …
Read More »Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth
What’s in it for me? Top tips to craft tantalizing talk triggers. Technology has changed the world around us, and few people have had to make as many adjustments as marketing experts. The old-school approach of buying up advertising slots between popular television shows just doesn’t cut it any more. …
Read More »Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling
What’s in it for me? The ultimate pro’s guide to prospecting. If you’ve looked at the sales-and-marketing section in your local bookstore lately, you’ll know that “gurus” promising you the world are a dime a dozen. Follow their pain-free, no-hassle 12-step plan, they claim, and you, too, can knock it …
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